Alassio is the real beating heart of Liguria, the nerve center of shopping, entertainment and a strategic point for the nearby Cote d'Azur. The "budello" as the town center is called with its alleys, "carruggi" is a real open-air shopping center, also defined as the "longest shopping center in Europe". Hundreds of shops and boutiques, classy restaurants for a holiday of total comfort.
Alassio is a few kilometers from other western Ligurian cities such as Sanremo, Savona and Genoa.
Numerous pubs and nightclubs make Alassio a chic and youthful city capable of satisfying even the youngest and most enterprising. The symbol of the city is certainly the famous "Muretto di Alassio" stage of the famous national beauty contest.
The main feature of Alassio is certainly the beach thanks to the fine sand.
During the summer the city comes alive with all kinds of events: fireworks, children's entertainment in the square and much more to make your holidays truly unique.